It's H&M's first festival collection; very woodstock/coachella-esque (H&M even did a video at Coachella '10 to promote the collection) with lots of paisley and tribal prints, gorgeous maxi-dresses, and denim. If the concept doesn't buy you in, then the campaign photos featuring Josh Beech, Lou Doillon and Elizabeth Jagger might. My favorite pieces are from the first three photos: the coral butterfly tunic, the white frilly maxi dress, and the embellished neckline tank top. 25% of all proceeds go towards HIV/AIDS awareness and education projects. You're helping a good cause and getting new clothes... What's better?
In stores: Thursday, May 20th, 2010 (US) Thursday, June 3, 2010 - Toronto, Canada only.